Jeffrey Gary Berger

Incline

Ice-Glide

Developed specifically for Coca-Cola, the Incline Ice-Glide was a solution for easier shopping on the top shelf of gondola systems.


We had to accommodate various package sizes, secure the system to the shelf, and it had to function flawlessly and safely.


New product development and innovation requires countless revisions, and below are the many iterations of all parts before ultimately winning this massively successful project.