Jeffrey Gary Berger

Coca-Cola StackRack

As a preferred supplier to one of the largest beverage companies in the world, Coca-Cola asked us for a unique solution…


A display that was not only configurable for different applications, but could also accommodate a multitude of packages, would ship flat, interchangeable graphics, and easy to assemble in the field.


After countless revisions of design and engineering, I was responsible for all of the creative renderings and video which won us this project many times over through continuous orders.


After our first initial order of several million dollars and thousands of units shipped, I continued to supply them with necessary images for all of their iconic brands and different retail chains.


The final addition was an add-on piece for the top, that was engineered to snap into existing units.

StackRack Assembly. A video I created to accompany renderings. This was included with all units on the instruction sheet.